Allphones Arena Name Change to: Qudos Bank Arena
11 Apr 2016
Allphones Arena, Australia’s premier entertainment venue located
in Sydney’s Olympic Park precinct has undergone an exciting name change.
From today, the venue will be known as ‘Qudos Bank Arena’. The announcement was made jointly today by Steve Hevern, the venue General Manager and Scott King, the Chief Executive Officer of Qudos Bank. Mr. Hevern said AEG Ogden, which manages the venue, was delighted to be partnering with Qudos Bank in bringing the new brand to life through the venue.
“We’re the oldest new bank on the block and we’re here to do things a bit differently”, says King.
“Generally, people associate banking with being impersonal, all about fees, shareholders and doing what’s always been done in banking. We want to change all that”.
“One of the ways we’re doing things differently is through this naming rights opportunity. This venue is perfectly aligned to bringing ‘Qudos’ to life and fundamental to how we reward and give back to our Members in a very unique and ‘unbank like’ way. Something that we and AEG Ogden are excited about”, says King.
“It is a brand that is very customer focused and its strong client ethos fits hand in glove with our philosophy in the entertainment business” says Hevern. “In addition, Qudos Bank has a range of very attractive financial products that we want to help promote to our large and diverse audiences at the venue”. “The AEG Ogden team at Qudos Bank Arena is highly motivated to create a platform by which Qudos Bank can interact with our patrons across the wide range of world class events that we host at the venue each year,” Mr. Hevern said.
Since its inception in September 1999, the venue has presented 1,050 events to more than 8.6 million fans and is the venue of choice in Sydney for major bands and artists when touring Australia.
It continues to figure among the top arenas in the world, recently ranked by Billboard at number 8 for ticket sales for venues with a capacity of 15,000 and above.
The long term agreement was negotiated by the Australian AEG Global Partnerships and AEG Ogden teams, in conjunction with their colleagues in London and Los Angeles.“The multi-year deal ensures the name Qudos Bank Arena will become synonymous with some of the greatest touring artists in the world,” Paul Samuels, Executive Vice President of Global Partnerships concluded.
ABOUT AEG OGDEN
AEG Ogden is an Australian controlled joint venture between Australian venue management interests and AEG Facilities of the United States.
AEG Ogden manages venues throughout the Asia Pacific region, including convention centres in Brisbane, Cairns, Darwin, Kuala Lumpur, Hyderabad (currently in design), Oman (opening September 2016), ICC Sydney (opening December 2016) and the Sydney Exhibition Centre @ Glebe Island; Suncorp Stadium in Brisbane; and arenas including the Brisbane Entertainment Centre and the adjacent Sports Centre, Sydney’s Qudos Bank Arena, the Newcastle Entertainment Centre and Perth Arena. aegogden.com In addition, AEG Facilities operates both the Los Angeles Convention Centre and Hawaii Convention Centre. aegworldwide.com
ABOUT QUDOS BANK
Qudos Bank (previously Qantas Credit Union) is a customer owned bank and was established in 1959. Qudos Bank has over 100,000 Members and an A2 investment grade rating and offers a full range of retail banking products including, Home and Investment Loans, Credit Cards, Personal Loans, Deposit Accounts, Superannuation, Financial Planning and a range of Qantas Points Banking products. Branches and ATMs are located in key states across Australia. For more information visit www.qudosbank.com.au